This week we attended a breakfast event in Brisbane, as part of an industry-wide campaign providing knowledge and resources to help print & design businesses promote paper and print to our clients and potential clients.
The presentation confirmed what we believe – that the printed word is a critical part of multi-channel communications. And that print on paper is innovative – inks, paper ranges, embedded technological devices – it is most definitely NOT the ‘poor cousin’ that many in the social and digital spaces are trying to convince us!
During her presentation, Kellie Northwood (Executive Director of Two Sides Australia (TSA) Limited) detailed how print and design companies can make better use of paper and print.
Attendees were provided with the results of qualitative research into marketing efficacy, brand recall, return on investment and sustainability. Research that confirms the power of print in today’s diverse communications environment.
Supported by research, data, and case studies highlighting the effectiveness of print – we need to promote the strengths of print. The creative effects and return on investment that can be achieved through paper and print cannot be replicated solely by electronic communications.
At the conclusion of the presentation we received a copy of The Industry Report – a 72-page toolkit that we can use to educate our clients about the success and relevance of print as a critical part of multi-channel communications. Certainly a compelling read . . .
Proof that print rocks!
Experience the power of the bookbook – IKEA
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