We love print – and today is the day we celebrate this amazing medium for communication!
Here is a collection of recent print productions we are proud to call our own ‘works of art’!
Want to know more about the value of print?
Because everything is better with a sprinkle of salt!
SALT.Shaker
Salt was recently approached to update the branding for LIA Queensland. LIA (the Lithographic Institute of Australia) was originally formed over 50 years ago. It is a well-respected industry association providing support, knowledge and connections for all within the printing and graphic arts industry.
For many long-standing members their logo was a ‘sacred cow’ and should NEVER be changed. But to others the organisation was in desperate need of an update – a means by which to engage with a new younger generation. Membership numbers have been waning for a number of years – so a fresh presentation of the organisation’s branding was hoped to be a first positive step toward reviving interest in LIA. But where to begin????
How do you ‘update’ a 50-year-old logo? How do you not offend the traditionalists? How do you attract a new, much younger, more progressive audience?
NOT to change the logo. Rather, refine it and add a new dimension to its application. By addressing the dated typography and finessing the existing logo symbol, we were able to reinvigorate the identity. By broadening the colour palette we were able to retain the ‘traditional’ LIA Green whilst enhancing its application by placing the logo on a darker, neutral colour.
Each year the LIA promotes and presents the Annual “Graduate of the Year” Awards for apprentices within the Queensland Print Industry. The Awards event provided Salt with an opportunity to launch the new branding by applying it to a number of promotional resources including a Display Banner, Table Tent Cards, Award Certificates and PowerPoint presentation.
We were invited to attend the Awards event on 7 July. It’s an opportunity we rarely get – but one which we really love! To actually see how attendees reacted to the new branding on the Display Banners and to watch the PowerPoint presentation was terrific! The branding really worked in a consistent contemporary manner. Award recipients were overheard saying that it was the “best-looking Award Certificate they had even seen!”
The development of the new LIA branding was the work of Salt’s Junior Designer Gemma Jestico. The project provided a valuable learning ground for Gemma, who designed all of the corporate and promotional collateral along with documenting the application in a detailed branding guidelines. Love your work Gemma!
Our work is not yet complete, as we are now investigating the development and construction of a new website for the LIA.
This will also provide our newer Salt Designers with a fabulous opportunity to learn in more detail the technical requirements of design for web.
Because everything is better with a sprinkle of salt!
SALT.Shaker
Each year we have the opportunity to network with other female collegues within the print and design industries at a function sponsored by Heidelberg and supported by Printing Industries Australia. Each year the calibre of guest speaker is fantastic – and this year was no exception as we listened to the inspirational story of Marita Cheng.
Women in Print, as just as the name suggests – is a collaboration of women in the print media industry. The group acts as a support team, offering opportunities to network while benefiting women from all walks of life, in and around the industry.
When you think of engineers the stereotypical maths/physics geek immediately comes to mind. But Marita Cheng definitely does not fit this mould! Sure she’s a brainiac – but she also has a heart and soul, and her passion to make the world a better place has driven her to achievements far beyond her years. Find out more about Marita via her website.
Robogals… one woman’s quest to get more females involved in Engineering
Noticing the low number of girls in her engineering classes at the University of Melbourne, Marita rounded up her fellow engineering peers and they went to schools to teach girls robotics, as a way to encourage girls into engineering.
While on academic exchange at Imperial College London, Marita expanded the group to London. Then, through innovation and sheer will, Marita expanded Robogals throughout Australia, UK, USA and Japan. In just 5 years, Robogals has grown to 18 chapters in four countries and has taught robotics to over 16,000 girls. Robogals now runs robotics workshops, career talks and various other community activities to introduce young women to engineering.
Because everything is better with a sprinkle of salt!
SALT.Shaker
Thanks also to Roberta from Konica Minolta for the generous invitation to attend WIP.
The event was sponsored by
Here at SALT, we live design and we love applying our creative expertise to increase the profile and most importantly, the success of our clients’ business!
Operating across a variety of disciplines, we’ve seen and done it all! And we strongly believe every project will benefit from our experience.
If you’ve been following our blog – or are a first-time visitor (welcome!) – here’s an overview of who we are and what we do:
To see even more great work from our portfolio – head over to our website. And please contact us, via email or phone (we do love a chat!) so we can work together and be creative!
Because everything is better with a sprinkle of salt!
SALT.Shaker
Salt Design is an approved supplier to the Queensland Government for the provision of GRAPHIC DESIGN under the Department of Education Standing Offer Arrangement: DETSOA-90720.
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