The way we do the things we do
This week Salt had the amazing opportunity to attend the second annual “Typism” conference which was devoted solely to a topic close to our hearts {think our 2015 “Drop Caps” Salt Calendar} – TYPE!

The format
The format for the day was very simple – seven speakers each presenting a 45-minute review of who, what and why. The introduction to each speaker were brilliant visual presentations in themselves! And the speaker’s design capabilities shone even in their presentations.

The venue
The Conference was held at Event Cinemas at Robina on the Gold Coast. What a great venue for over 250 attendees! Comfy seats, easy-to-see speakers, brilliant visual presentations on a HUGE screen AND a speed-shopping opportunity at lunchtime!

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The speakers
Jessica Cruickshank, Jamie Clarke, Luke Lucas, Carla Hackett, Barry Spencer, Dave Foster Jasmine Dowling.

When we grow up we want to be just like Carla Hackett and Jess Cruikshank {the internet versions of course!}

It was great to hear how each speaker was in their own way challenged and motivated by the same creative drive as our own. Their experiences and the professional career paths were as varied as the many typefaces (and fonts) that we saw on the day!

Lessons learnt

  • As designers we have a responsibility not just to reproduce text – but to appreciate and execute type in such a way that enhances its impact and interpretation. We should consider ourselves the monks of this new millennia. If we don’t design type well – who will??
  • A typeface is made up of fonts (not the other way around)
  • We all have moments of self doubt. How we respond to them is key to where they may take us.
  • It’s not a case of “Do what you love” but rather “Love what you do”. Discovering a passion for type can result in an entirely new career path or simply provide reassurance that we are already in the right job.
  • To become a well-rounded human being one must pursue another hobby totally different to a passion for type. For us it’s interior design, shoes, cats and our families!
  • Don’t be intimidated by what you can’t do … “Say yes then shit yourself later!” {thanks Jess Cruikshank!}
  • A little OCD is a good thing (Dave Foster estimated he spent 2,500 hours to design one of his fonts! Now that’s dedication!!!)
  • Even creative people need a process. We may want to be free and easy to design from the heart. But unless we have a process by which to realise our ideas the result may not be what we had first envisaged.
  • Pants are optional (only for those freelancers fortunate to work from home)
  • Must try frozen grapes!

Congratulations
Congratulations to Dominique Falla who organised this splendid event! The diversity of speakers was testament to Dominique’s personal passion for type and her desire to provide a forum to share, educate, connect and inspire with fellow ‘type-geeks’. So Dominique – when’s the next conference???

What now . . .
Already our focus on kerning and font styles has been heightened this week. Now we’re yearning for classes, pinning new ‘hand-drawn type’ boards and gram-ing all things typographical.

We’re also off to find a new hobby . . . perhaps a trip to the beach is in order this weekend!

salt-shaker-signoffBecause everything tastes better with a sprinkle of salt!
SALT.Shaker

Feature image and guest speakers by Typism.

Typism Conference Goodie Bag featuring: Thank you. Group // TypographHer // Type Worship // Mi Goals // Everyday Cre8ive // brandless. // Mail Chimp // Aurelie Maron // Maverik Studio // Monotype

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Jess Cruickshank Typism Presentation // Love her home studio and design process!

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Dave Foster Typism Presentation // And this is a picture of an Owl!

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