We’ve had a brilliant time designing this year’s Calendar. So with May already upon us, we thought we’d share an insight to the passion which resulted in our calendar design . . . The language of typography!
They say a picture is worth a thousand words. Not (always) in our book!
When presented with a design challenge – words can be a better first go-to.
After all, there’s no point using valuable space for an image, if it has no reason for being.
And more often than not the image requires type to explain its meaning in any case – a word, phrase, sentence or even paragraph . . . so why not dispense with the image altogether and let the typography speak for itself!
Words can work effectively as images in themselves
Some of the most stunning design works are solely based on typography . . . with not an image in sight!
So we thought a good way to illustrate this concept was to display one word in a variety of font styles and languages.
Sure we’ve had some fun with this exercise. But the foundations of typography are still present:
- ensure the font is legible
- utilise the font’s characteristics in a manner which best enables readability
- support the font with suitable kerning around each letter shape to ensure the reader sees the word shape and not individual characters
- enable the font to support the word’s meaning
In any language one thing’s for sure – the word “mum” has a universal meaning . . . unconditional love!