How do you come up with a catchy memorable quirky name for a new design studio?

This is the very question I was confronted with almost 10 years ago when I decided to start up Salt Design.

So – why Salt?

Firstly, salt is a flavour enhancer. It’s used in cooking to bring out other flavours. Ever wondered why salted caramel taste so good? The sweetness of the caramel is actually amplified by the salt. In a similar way I saw how design can bring out the best in our client’s business, to accentuate their appeal to their own customers.

On another level, I believe we are the ‘salt of the earth’. We’re humble people who just love what we do and love doing it well – providing good service and quality design to our clients.

Another reason for choosing ‘salt’ is a very personal one. For my entire life I have loved and lived for the sea. Swimming, fishing, diving – it’s my special place. Over the past 10 years Salt has become my ‘other’ special place where I have come to share a love for design with others (both staff and clients). It’s where I have gained a sense of pride and sense of self. As much as the sea epitomises who I am – Salt now represents what a team of dedicated, passionate people like everyone at Salt can achieve!

And lastly, I should probably mention that when there’s tequila and lime on hand – I’m a tad over-zealous with the saltshaker!

salt-shaker-signoffBecause everything tastes better with a sprinkle of salt!
SALT.Shaker

Image :: Stradbroke Island